This Privacy Policy describes how Elemental Prep LLC (“Elemental,” “we,” “our,” or “us”) collects, uses, discloses and otherwise processes information about you. This Privacy Policy applies to information we collect when you access or use our website (the “Website”) or when you otherwise interact with us, such as through our experiences, partnerships, and consulting services (the “Services”).
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
Contents
Collection of Information
Information You Provide to Us
We collect information directly from you when you create an account, request customer support, use our products and services or otherwise communicate with us. The categories of information we collect include:
- Identification and Contact Information: we collect your name, email address, school/university enrollment and phone number.
- Financial Information: we collect payment information through third party payment processors.
- Testing Information: we collect test scores and other information collected through practice tests and other preparation materials that Elemental provides and administers.
- Communication Information: we collect information included in your communications with us.
We may also collect any other information you choose to provide.
Information We Collect Automatically
We automatically collect the following categories of information:
- Internet Activity Information: we collect information about how you access our Website, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Website and interaction with our communications, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Website.
- Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with our Website and communications. These technologies help us improve our Website and communications, see which areas and features of our Website are popular, count visits, and track clicks. You may be able to adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Website.
Use of Information
We use the categories of information we collect for the following business and commercial purposes:
- Service Delivery: we use information to provide and maintain our Services.
- Communication: we use information to communicate with you about Elemental and our Services, including to send you newsletters, respond to your questions, inform you of price or Services changes, and send you other transactional or relationship messages.
- Marketing and Advertising: we use information to send direct marketing messages (including via email) and target advertisements to you on third-party platforms and websites. You can opt out of direct marketing messages we send by following the instructions in those communications (such as by clicking “unsubscribe” in the emails) or by contacting us at hello@elementalprep.com.
- Conducting Analytics: we use information to monitor and analyze Website trends, usage, and activities, improve our Website, and generate de-identified data.
- Protection and Compliance: we use information to detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, help protect the rights and property of Elemental and others, and comply with our legal and financial obligations.
Targeted Advertising and Analytics
We engage others to provide analytics services, serve advertisements, and perform related services. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Website and your activities across the web and in third-party mobile applications, including your IP address, web browser and mobile network information, pages viewed, time spent on pages, and links clicked. This information is used to deliver advertising targeted to your interests on other companies' sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity.
If you do not wish to have your contact information used by Elemental to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or by sending us an email with your request to hello@elementalprep.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to Elemental as a result of a product service experience or other transactions.
You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.
Disclosure of Information
We disclose the categories of information described above as follows:
- Vendors: we disclose information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, payment processing, customer service, analytics, and marketing and advertising.
- Professional Advisors: we disclose information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
- Legal Authorities: we may disclose information to legal authorities and others for the Protection and Compliance purposes described above, including if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements and if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Elemental, our users, the public, or others.
- Corporate Transactions: we reserve the right to disclose information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- Affiliates: we reserve the right to disclose information between and among Elemental and any current or future parents, affiliates, subsidiaries, and other companies under common control and ownership.
- Consent: we may disclose information when we have your consent or you direct us to do so.
We also disclose de-identified information that cannot reasonably be used to identify you.
Transfer of Information
Elemental is headquartered in the United States and we have operations and vendors in the United States and other countries. Therefore, we and those that perform work for us may transfer your information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction.
Additional Information for Residents of Certain U.S. States
Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your personal information within the past year for direct marketing purposes, and (b) a description of the categories of personal information disclosed, by contacting us per the “Contact Us” section below.
Contact Us
If you have any questions about this Privacy Policy, please contact us at hello@elementalprep.com.